Steeped in industrial waterways history, this recognisable landmark in the city has been sympathetically developed to create a new community of Nottingham young professionals.

The contemporary brand identity takes inspiration from the iconic canal-side warehouse building and directly references the vintage typeface used on the side of the historic building.

It responds to the brief to appeal to a young professional market, whilst being sympathetic to the industrial past of the building, and the city it belongs to.

Working along side Penny (The Mighty Pen) who crafted key messaging and tone of voice, we developed a comprehensive brand identity to help launch this exciting new residential project for the city.