Creating stand out brands for aspirational humans.
From indie start-ups to nationally recognised organisations, it’s not the size that matters, it’s the personality.
I work with creative, driven people with brilliant ideas, looking for support to bring out the personality in their unique brand.
If you are looking for a capable, calm creative…keep scrolling!
How I work
I only offer bespoke branding, nothing is templated or re-used, every project starts from scratch, from a concept lead by you and your brand. This is to ensure your branding reflects whatever makes you unique. And speaks directly to your audience.
At the last count, 76 businesses have trusted me to create stand-out visual identities that resonate with their audiences, helping them grow and reach new potential customers. But more importantly, that feel comfortable, genuine and a natural extension of their core values.
What makes a good brand identity designer?
active listening
unwavering patience
intuitive aesthetics
According to my clients, it’s
Over the last 19 years, through agency, in-house and self-employed brand design work, I’ve honed my skills and found myself nestled somewhere between strategy and intuition.
Trend-aware yet mindful of longevity, my approach to creating identities is focussed on uniqueness, that will stand the test of time.
I strive to create brands that will grow with my client’s businesses, giving them a visual identity they can feel proud of, that feels versatile enough to embrace change, but gives the consistency that their audiences need.

Archipelago
Archipelago
Meet my creative collaborators