But a new brand identity, aligned to your vision will give you the confidence to go and find them.

Think of your logo as a reminder of the brand work you have done, a badge you can wear with pride.

So how does having a comprehensive, strong brand impact the every day life of sustaining and maybe even growing a business?

Here are the top 5 areas I focus on, where brand identity work I’ve applied to my own business has helped to find clients, and keep my business going…

I’ve been in business since 2019 - coming up to 6 years. I have honed my skills and my clients have grown, I now take on larger projects collaboratively with other freelancers, but still with my passion for perfection, with the same active listening, unwavering patience, and intuitive aesthetics as I ever.

So it was a delicate balance of refining my site, ensuring my expertise are clear, and competitive, without losing my personality - I am very, much an ‘I’, not an agency, or ambiguous ‘we’.

So, was it a re-positision, a rebrand or a refresh?

In the run up to Black Friday and Christmas, there are always so many discounts and deals about, it's hard not to get caught up in it all, but here's a couple of things I have learnt in my 20 year career in retail, either as advice to retailers, or a warning to shoppers...

If you offer a product or service, your ultimate goal is to be relevant enough to your dream customer that they engage with, and invest in what you have to offer.

Trends - "a general development or change in a situation or in the way that people are behaving"

If you offer a product or service, your ultimate goal is to be relevant enough to your dream customer that they engage with, and invest in what you have to offer.